The RARE Story:
From Source to Impact

From an untouched spring in the Armenian mountains to a premium global brand, RARE Water is redefining natural hydration. This is our story

Committed to Making a Difference

From an untouched spring in the Armenian mountains to a premium global brand, RARE Water is redefining natural hydration.

This is our story

A Discovery Like No Other

Deep in the mountains of Armenia, a land known for its exceptional water, a discovery was made - one that would redefine premium hydration.

RARE Water was born from a relentless pursuit of purity. The founder, alongside water specialists from Germany and Switzerland, embarked on a journey to find the perfect natural spring - one that required no processing, no intervention, just nature’s perfection.

  • Extensive testing across Armenia - guided by the Armenian government.
  • Swiss laboratory validation - confirming the perfect mineral balance.
  • A final choice: Aknaler & Anapak Mountains - a pristine, untouched water source.

The result? A naturally flowing spring, rich in calcium & magnesium, with virtually no sodium—bottled exactly as nature intended.

A water so pure, it didn’t need treatment - only protection.

Water Worthy of Its Name

The name “RARE” wasn’t just chosen - it was earned.

This isn’t just any bottled water. It’s:

  • A water source so exceptional that locals believed it had health benefits, even aiding young mothers.
  • A unique geological rarity - two different springs, just 5km apart, offering both still and mineral water.
  • One of the few truly untouched waters in the world - free from artificial processing.

“RARE” represents exclusivity, purity, and a commitment to keeping water as nature intended.

A name as unique as the water itself.

From Source to Bottle—Untouched Perfection

Gravity-fed. No tanks. No storage. Just pure, flowing water.

RARE Water follows a simple yet extraordinary journey from spring to bottle:

  • Naturally flows from the mountain springs, untouched by human hands.
  • Captured at the source using a gravity-fed system - no pumps, no mechanical interference.
  • Travels through food-grade stainless steel pipes - maintaining purity.
  • Immediately bottled in a state-of-the-art facility, without tanks or storage.

Every drop is exactly as it was found in nature - unfiltered, unprocessed, and pure.

Because perfection doesn’t need improvement.

Protecting What Matters

A water this rare deserves protection.

RARE Water isn’t just about what’s inside the bottle - it’s about preserving the untouched beauty of its source.

  • Over 1,400 hectares of land purchased around the spring, maintaining a protected natural zone.
  • Government-designated 60 million sqm nature reserve, ensuring zero industrial interference.
  • RARE Security - a dedicated protection team with drones, off-road patrols, and surveillance to safeguard the ecosystem.

The result? A pristine environment where nature flourishes - and RARE Water remains as pure as the day it was discovered.

A commitment to purity that goes beyond the bottle.

Setting a New Standard in Premium Water

RARE Water is not just another bottled water brand - it’s in a league of its own.

  • One of the few waters in the world that requires no treatment.
  • Bottled in one of the most hygienic, state-of-the-art facilities, meeting the highest EU, FDA, and global quality standards.
  • Rigorous in-house lab testing, ensuring absolute consistency and excellence.

No compromises. No shortcuts. Just the highest standard of hydration.

A water that earns its place among the finest in the world.

A Lifestyle, Not Just a Bottle

RARE Water is more than hydration - it’s a statement of quality, health, and luxury.

  • Served in premium restaurants & hotels - chosen for its elegance and purity.
  • A favorite among health-conscious consumers, athletes & high-performers.
  • Even used in luxury dining setups - integrated into fine table designs.

From high-end hospitality to everyday wellness, RARE Water is the choice for those who demand the best.

A brand for those who appreciate life’s rarest luxuries.

More Than a Brand—A Global Movement

Expanding across continents, building a legacy in premium hydration.

From Armenia to Russia, Saudi Arabia, the USA, and beyond, RARE Water is rapidly growing into a global force in the premium bottled water industry.

  • Sold in multiple international markets - with plans to enter the EU, Gulf, and Asia.
  • Proud sponsors of international sports, fashion, and cultural events.
  • Recognized as a premium brand in elite circles worldwide.

A brand that started with a vision - and is now shaping the future of premium hydration.

Rare by name. Rare by nature. Rare by reputation.

Looking to the Future

A brand with no limits. A vision without compromise - A brand that’s here to stay. A legacy in the making.

The future of RARE Water is about leading, innovating, and redefining the premium bottled water industry.

As RARE Water expands, the mission remains the same:

Continue setting the standard for what natural water should be

Push boundaries in sustainability and ethical water sourcing.

Expand into new markets, bringing pure hydration to the world.