RARE Water

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NATURAL SPARKLING MINERAL WATER

Pure, mineral-rich, and unmatched in quality, RARE Mineral Water's delicate bubbles elevate the flavors of food. Rich in calcium and bicarbonate with low sodium, it’s perfect for a low-sodium diet. Proven to aid digestion, its mineral content is also recommended for infant meals.

Source: Anapak Mountain, Pampak Range, Kotayk, Armenia.

THE LEGENDS

Armenian folklore is rich with legends centered around the mystical power of water. Among these is the revered goddess Astghik, Armenia’s counterpart to the Greek Aphrodite. Once the goddess of love and fertility, Astghik's role evolved into the protector of love, beauty, and the life-giving sources of water, including springs and rivers.

Her legacy endures through the vibrant Vartavar festival, still celebrated across Armenia. During this festival, people joyfully sprinkle water on one another, a symbolic act believed to bring good health, luck, and even invoke Astghik’s blessing for rain during the hot summer months.

The prominence of water in Armenian myth and tradition is no coincidence; it reflects the deep connection between the people and the life-sustaining element that has been celebrated for centuries.

EVENTS

RARE Water is committed to enhancing customer communication and collaboration through event sponsorships. The company also aims to support the community by backing cultural, artistic, and sports events, as well as assisting talented individuals.

As part of this initiative, RARE Water signed a memorandum with the Football Federation of Armenia, becoming its official partner and the water supplier for all national teams.

RARE Water has sponsored several events, including the Prime Minister’s Cup for sports like running, cycling, and table tennis, the Armenian National Basketball League, the 2022 European Men’s Boxing Championships, World Bicycle Day, and Milan Fashion Week.

NATURAL STILL SPRING WATER

Well-balanced with low-to-medium mineralization, RARE Spring offers a soft, smooth, and unmatched taste. Flowing directly from the source to the bottle without any kind of treatment.

Source: Aknaler Mountain, Pampak Range, Kotayk, Armenia.

NATURAL SPARKLING MINERAL WATER

THE LEGENDS

EVENTS

RESPONSIBILITY

RARE Water is committed to environmental preservation and responsible water management. We use a sustainable gravity-fed catchment system, allowing water to flow naturally from the mountain to our bottling line without pumps or storage tanks.

In addition, RARE Water actively engages in community initiatives, prioritizing positive contributions to the local area through meaningful participation in events and responsible operations.