The RARE Story:
From Source to Impact

From an untouched spring in the Armenian mountains to a premium global brand, RARE Water is redefining natural hydration. This is our story

Committed to Making a Difference

From an untouched spring in the Armenian mountains to a premium global brand, RARE Water is redefining natural hydration.

This is our story

A Discovery Like No Other

Deep in the mountains of Armenia, a land known for its exceptional water, a discovery was made - one that would redefine premium hydration.

RARE Water was born from a relentless pursuit of purity. The founder, alongside water specialists from Germany and Switzerland, embarked on a journey to find the perfect natural spring - one that required no processing, no intervention, just nature’s perfection.

  • Extensive testing across Armenia - guided by the Armenian government.
  • Swiss laboratory validation - confirming the perfect mineral balance.
  • A final choice: Aknaler & Anapak Mountains - a pristine, untouched water source.

The result? A naturally flowing spring, rich in calcium & magnesium and low sodium - bottled exactly as nature intended.

A water so pure, it didn’t need treatment - only protection.

Water Worthy of Its Name

The name “RARE” wasn’t just chosen - it was earned.

This isn’t just any bottled water. It’s:

  • A water source so exceptional that locals believed it nurtured life at every stage. Cherished by young mothers for its natural purity, embraced by active individuals in pursuit of vitality, trusted by professionals seeking balance, and valued by families and elders for its gentle, mineral rich hydration.
  • A unique geological rarity - two different springs, just 5km apart, offering both still and mineral water.
  • One of the few truly untouched waters in the world - free from artificial processing.

“RARE” represents exclusivity, purity, and a commitment to keeping water as nature intended.

A name as unique as the water itself.

From Source to Bottle—Untouched Perfection

Gravity-fed. No tanks. No storage. Just pure, flowing water.

RARE Water follows a simple yet extraordinary journey from spring to bottle:

  • Naturally flows from the mountain springs, untouched by human hands.
  • Captured at the source using a gravity-fed system - no pumps, no mechanical interference.
  • Travels through food-grade stainless steel pipes - maintaining purity.
  • Immediately bottled in a state-of-the-art facility, without tanks or storage.

Every drop is exactly as it was found in nature - unfiltered, unprocessed, and pure.

Because perfection doesn’t need improvement.

Protecting What Matters

A water this rare deserves protection.

RARE Water isn’t just about what’s inside the bottle - it’s about preserving the untouched beauty of its source.

  • Over 1,400 hectares of land purchased around the spring, maintaining a protected natural zone.
  • Government-designated 60 million sqm nature reserve, ensuring zero industrial interference.
  • RARE Security - a dedicated protection team with drones, off-road patrols, and surveillance to safeguard the ecosystem.

The result? A pristine environment where nature flourishes - and RARE Water remains as pure as the day it was discovered.

A commitment to purity that goes beyond the bottle.

Setting a New Standard in Premium Water

RARE Water is not just another bottled water brand - it’s in a league of its own.

  • One of the few waters in the world that requires no treatment.
  • Bottled in one of the most hygienic, state-of-the-art facilities, meeting the highest EU, FDA, and global quality standards.
  • Rigorous in-house lab testing, ensuring absolute consistency and excellence.

No compromises. No shortcuts. Just the highest standard of hydration.

A water that earns its place among the finest in the world.

A Lifestyle, Not Just a Bottle

RARE Water is more than hydration - it’s a statement of quality, health, and luxury.

  • Served in premium restaurants & hotels - chosen for its elegance and purity.
  • A favorite among health-conscious consumers, athletes & high-performers.
  • Even used in luxury dining setups - integrated into fine table designs.

From high-end hospitality to everyday wellness, RARE Water is the choice for those who demand the best.

A brand for those who appreciate life’s rarest luxuries.

More Than a Brand—A Global Movement

Expanding across continents, building a legacy in premium hydration.

From Armenia to Russia, Saudi Arabia, the USA, and beyond, RARE Water is rapidly growing into a global force in the premium bottled water industry.

  • Sold in multiple international markets - with plans to enter the EU, Gulf, and Asia.
  • Proud sponsors of international sports, fashion, and cultural events.
  • Recognized as a premium brand in elite circles worldwide.

A brand that started with a vision - and is now shaping the future of premium hydration.

Rare by name. Rare by nature. Rare by reputation.

Looking to the Future

A brand with no limits. A vision without compromise - A brand that’s here to stay. A legacy in the making.

The future of RARE Water is about leading, innovating, and redefining the premium bottled water industry.

As RARE Water expands, the mission remains the same:

Continue setting the standard for what natural water should be

Push boundaries in sustainability and ethical water sourcing.

Expand into new markets, bringing pure hydration to the world.